Community Service | Feeding the Homeless

In the past month, River Horse Internet Marketing has made sandwiches and served over 100 of Savannah’s homeless at the Inner City Night Shelter on East President Street. “So many times we take for granted how good we have it. Our health, a place to sleep, and food. I feel it’s important that we take…

Local Savannah Charity for Randy Davis

Joe Ippolito Plays Randy Palooza

This past Saturday Joe Ippolito, owner of River Horse Internet Marketing had the pleasure of playing at Randy Palooza at Coach’s Corner in Savannah, GA. “What an incredible showing of support for Randy Davis and his family during this great time of need. Every day is a gift and we always hope that we make…

Best SEO Plugin Savannah

Yoast SEO Plugin WordPress

Article by Search Engine Land Yoast SEO 11.4 adds FAQ structured data, UX improvements The new FAQ structured data only works with the WordPress block editor. Yoast SEO’s latest update enhances its FAQ blocks by automatically generating structured data to accompany questions and answers. The update also introduces some UX improvements and addresses issues with…

Case Study Google Update

Case Study SEO is Still Important

Cars.com vs. CarGurus.com | Googe Update & SEO When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO Director David Greene said he…

Search Engine

Bing | Why Bing Search Engine Counts

Ten years ago today, Microsoft launched Bing. A decade in, Bing’s evolution looks different depending on your perspective. After investing billions, Bing’s market share is still small, but Microsoft has stayed committed to search, used it to enhance its other products and has bigger plans ahead for its advertising business. A condensed history of Microsoft’s foray…

SEO Ideas

Smart Ways to Re-purpose Your Content

In with the old: Smart ways to repurpose your content for maximum impact How to get more out of your existing content in an era of social and multimedia formats. Article by Search Engine Land Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach content creation through the…

Google’s Web Crawler

Googlebot has been upgraded and should now be able to crawl more modern web sites with less of an issue. Google announced the launch of a new version of its web crawler Googlebot on Tuesday at the Google I/O developer conference. Googlebot will now be “evergreen,” which means the crawler will always be up-to-date on…

Google SEO Channel

Google launches new video series: SEO Mythbusting

Google launches new video series: SEO Mythbusting The new video series from the Google Webmaster Trends Analyst team aims to clarify common misconceptions and answer pressing questions on SEO topics. Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the Google…

Global SEO

Global SEO

Building and scaling global SEO Centers of Excellence Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it.   Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and…

Link Building and SEO

Is Link Building Dead | SEO and Links

Is link building dead? Depends on who you talk to   Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links, and spammy content. But after Google introduced Penguin algorithm updates in 2012 to crack down on those tactics, the focus turned to white…